Each person added has a 'Public Persona' and a 'Private Persona'. The Public Persona is visible to everyone and the link to the page can be shared with friends and family, on social media etc. The Private Persona can contain additional media (e.g. photographs, videos, sound recordsings, PDFs) which is only visible those that have been given access.

Below are some examples of Public Personas - click to view the full details.